Mellow love all things beauty. It 's their mission to provide the most fun, luxurious, and on-trend makeup products to all the makeup lovers out there! They believe in making every woman feel more confident! Every woman wants to feel beautiful, powerful and sexy and makeup is a great way to achieve this by enhancing one’s natural beauty. Makeup gives you INSTANT CONFIDENCE. It’s about feeling as fabulous on the outside as you do on the inside.