Melissa Carter (Melli) Australian TV Makeup Artist developed the brand in 2005 initially for the industry branching out into everyday women's lounge rooms on the TVSN Shopping Channel on Foxtel in 2007.

A professional high performance Cruelty Free range with wearable Red Carpet natural shades & cutting edge formulations. In 2008 Melli opened the first Melli Cosmetics Concept Store at Terrigal N.S.W specialising in Custom Cosmetics alongside the Ready to Wear Range.